Released on: March 3, 2008, 4:33 am

Press Release Author: The Scott Partnership

Industry: Pharmaceuticals

Press Release Summary: (03 March, 2008) Exco InTouch has introduced REACTT,
providing secure mobile communication for healthcare and biopharmaceutical
applications. REACT is designed to improve subject recruitment, retention and
compliance during clinical trials and pharmaceutical marketing studies, from
delivering reminder services to patients to non-intrusive methods of promoting
investigator relationships. REACT has revolutionised clinical trial communication,
using Short Message Service (SMS) to send scheduled, action-driven text messages
directly to the mobile phone user, enhancing volunteer relationship management.

Press Release Body: (29 February, 2008) Exco InTouch has introduced REACTT,
providing secure mobile communication for healthcare and biopharmaceutical
applications. REACT is designed to improve subject recruitment, retention and
compliance during clinical trials and pharmaceutical marketing studies, from
delivering reminder services to patients to non-intrusive methods of promoting
investigator relationships. REACT has revolutionised clinical trial communication,
using Short Message Service (SMS) to send scheduled, action-driven text messages
directly to the mobile phone user, enhancing volunteer relationship management.

Finding good quality volunteers and patients for clinical trials is a continuing
challenge and SMS helps target, identify and locate volunteers and patient
populations, additionally providing a new channel to deliver timed reminders
regarding screening appointments and trial prerequisites. REACT allows for the
customisation of mobile services and can be integrated into existing systems or
delivered as a custom-made application. Patient retention and compliance are also
improved through the provision of interactive and personalised SMS messages.

REACT software allows selection from approved, validated, local language
translations, with the capacity to insert multiple variables for personalised
messages. Seamless integration with email and total reporting facilities is
available, allowing for full role and rights-based access to ensure that the right
people do the right things at the right time. REACT seamlessly integrates with both
electronic and paper based clinical trial workflow processes, through a secure
encryption of mobile user data. Exco InTouch follows a standard quality management
process to provide the highest quality technology to its clients. Data is stored in
a secure database, complying with the EU data privacy act and applicable industry
legislation. Exco InTouch computer systems are also fully validated to comply with
FDA 21 CFR part 11 guidelines.

Exco InTouch provides cost-effective, simple technology to communicate with and
elicit a response from patients. By utilising simple SMS technology, alerts are
delivered promptly to the patient participating in a clinical study via their own
mobile phone. These SMS methods are non-intrusive, offering healthcare providers
with a simple cost-effective, personal, direct-to-patient system of communication.
REACT from Exco InTouch is available as a hosted service or as an enterprise
solution installed within a corporate network, allowing rapid import of contact
management data. Participants and investigators can be linked, providing seamless,
traceable communication paths

Exco InTouch is the premier provider of global, secure and regulatory compliant
short messaging service (SMS) technology to the biopharmaceutical and healthcare
industries. The Exco InTouch technology is currently used by a number of large
pharmaceutical companies in support of their clinical trials and marketing programs.

For further information on the Exco InTouch portfolio of solutions, please call +44
1279 408 210 or visit www.excointouch.com
-ENDS-

For further press information please contact: Eleanor CallanMonk, The Scott
Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire CW4 8AA Tel: +44
1477 539539 Fax: +44 1477 539540 e-mail: exco@scottpr.com


Web Site: http://

Contact Details: For further information on the Exco InTouch portfolio of solutions,
please call +44 1279 408 210 or visit www.excointouch.com
-ENDS-

For further press information please contact: Eleanor CallanMonk, The Scott
Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire CW4 8AA Tel: +44
1477 539539 Fax: +44 1477 539540 e-mail: exco@scottpr.com